Heifer International takes on its biggest project to date — an $800 million campaign to alleviate hunger and educate the world.

By Margaret Battistelli Gardner

“We found that following Sept. 11, Americans as a whole turned their eye toward the international community a little bit more,” she explains. “They became more interested in what is happening around the world and began realizing that if people had hope and the opportunity to create better lives for themselves, then we would live in a much more peaceful world.”

How it will work
Like many organizations in the new millennium, Heifer is taking an integrated approach to fundraising for its Hope for the Future campaign, combining efforts from all of its development arms: major gifts, which works with individuals, corporations and some family foundations; foundation relations, which handles larger private foundations and public granting vehicles such as federal, state or local programs; and the community relations team, which works with grassroots organizations, congregations, schools and civic clubs, etc.