Heifer International takes on its biggest project to date — an $800 million campaign to alleviate hunger and educate the world.

By Margaret Battistelli Gardner

Capital campaigns come under the auspices of foundation relations and major gifts. The backbone of Heifer’s fundraising efforts, direct marketing (the catalog and Web site) sits within the communications and marketing department. Planned giving is handled by the legally separate Heifer Foundation.

For the new campaign, Heifer added some staff members and refocused the efforts of others. The major gifts arm now has a staff of 10, with six of them located in regional offices around the country.