Donor Focus: My Big, Fat, Greek Donor Base

Key to the success of the fundraising campaign was appealing to the cultural pride that is evident in San Diego’s large Greek community, rather than simply approaching them with the idea that it was good for the school.

“Georgios had to hit people intellectually with the concept, and help them understand the value,” Vassiliadis adds. “That’s where the difficulty was. Some people had the means but, surprisingly, didn’t give. Yet modest donations were made by people who probably couldn’t afford to contribute a lot … but felt it was right because they believed in the idea.”