Is It Really Better to Travel?

What about thinking about your donors this way? On one hand, some donors may simply make one-off gifts, with no thought of a longer-term commitment. Yet others may have researched your organization and its values, and made a conscious decision to make the first of what might be a series of multiple, larger contributions. The fundraiser’s job is to identify those who want to go further and guide them through the next steps that they could take.