Is It Really Better to Travel?

So having reflected on the good, the bad and the ugly, we were able to think about the journeys we wanted to encourage the donors to take — and what activities we would have to undertake to show them how to continue building a deeper relationship with the charity. It also helped us recognize that some donors — in this case, it tended to be the donors who simply topped up an online purchase with a few dollars — just aren’t in it for the long term.