‘You Can Make a Difference’

Anyone who has tried to raise funds for homeless support efforts knows there can be challenges. It’s not a glamorous cause. It can be a problem we walk quickly away from when we see it on the streets. But Project H.O.M.E. has found some effective techniques to keep its efforts going.

We spoke with Amanda Aronoff, director of development and public relations for Project H.O.M.E. and one of FundRaising Success’ 2006 Top Women in Fundraising, about the unique challenges of raising money for homelessness-alleviation efforts, and how her organization is overcoming those challenges.

FundRaising Success: What should homeless support programs keep in mind when trying to garner support for their causes?
Amanda Aronoff: It is absolutely critical that the prospective donor understands that homelessness is a solvable problem — given proper resources and political goodwill. Project H.O.M.E. unconditionally believes this is true.