Helping the homeless relies on communicating to donors that the problem is big but not insurmountable.

By Christine Weiser

It is equally important to be able to communicate how even one person can make a difference (whether it’s through donations of time, talent or resources). Communicating these messages, as well as meaningful outcomes and accomplishments, is an integral part of our outreach and fundraising efforts. Donors need to know that their “investment” can make a meaningful difference in the lives of real people. We find that it is important to tie homelessness to the wellness of the larger community because some people feel distant from the issue.