Helping the homeless relies on communicating to donors that the problem is big but not insurmountable.

By Christine Weiser

FS: What are the most effective ways to encourage donations to your cause?
AA: Project H.O.M.E. undertakes all of its work — including fundraising — in a spirit of building relationships and community. To that end, we believe that it is critical to connect donors (actual and prospective) with the real people impacted by their gifts. We work hard to keep them actively involved and advised of various events and real success stories.