And the Winners Are...
Here are the efforts our judges chose as the best of 2006 in the FS 2007 Gold Awards for Fundraising Excellence.
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Numbers
Number of Recipients: 664,148
Total Income Generated: $4,556,105
Average Gift: $123.36
Total Out-of-Pocket Costs: $293,000
Response Rate: 5.56 percent
Cost to Raise a Dollar: $0.064
Stunning. That’s the only way to describe this package. It’s not surprising that Doctors Without Borders/Médecins Sans Frontières would create such a stand-out. Its submissions for this year’s — and previous years’ — awards have demonstrated the organization’s and its partner agency’s prowess at developing packages with just the right combination of creative, offer and messaging.
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- Companies:
- American Lung Association
- Audubon Nature Institute
- Big Duck
- BMD
- Carl Bloom Associates
- Charity Navigator
- City Harvest
- Craver, Mathews, Smith & Co.
- DaVinci Direct
- DMW Worldwide
- Doctors Without Borders
- Help Hospitalized Veterans
- Human Rights Campaign
- Lewis Direct
- LW Robbins Associates
- Make-A-Wish Foundation
- Masterworks
- Merkle
- Newport ONE
- Nexus Direct
- Stratmark
- Target
- Time Inc.
- USO
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Abny Santicola
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Margaret Battistelli
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