Here are the efforts our judges chose as the best of 2006 in the FS 2007 Gold Awards for Fundraising Excellence.

By Abny Santicola and Margaret Battistelli

Rather, it’s stunning because the elements range from very plain (a 6-inch-by-9-inch white envelope devoid of any teasers or graphics) to absolutely breathtaking (the brochure that conveys the gravity of MSF’s mission), and combine to create an intensely emotional experience.

The focus of the mailing is malnutrition. Included in the envelope is MSF’s standard reply device, with a lasered ask string, and a section below the detachable reply that aligns gift amounts with services the organization provides. It also features a paragraph-long story from an MSF field worker talking about her experiences, and a photograph of the worker holding a malnourished child.