Here are the efforts our judges chose as the best of 2006 in the FS 2007 Gold Awards for Fundraising Excellence.

By Abny Santicola and Margaret Battistelli

This mailing shows the power of a unique freemium and the importance of teasing it on the outer envelope. The 6-inch-by-9.5-inch outer is plain white and sparse, save for the teaser that appears just above the poly address window. It reads “Your Free World Map Enclosed” and delivers a map as impressive as it is large.