Here are the efforts our judges chose as the best of 2006 in the FS 2007 Gold Awards for Fundraising Excellence.

By Abny Santicola and Margaret Battistelli

The mailing also includes a reply device with an ask string and a corresponding description of what each donation amount will help MSF accomplish. A one-page letter explains the call to action and includes a P.S. asking recipients to display the map prominently. Two letter-sized lift notes serve as testimonials. One reminds recipients that the organization was awarded the Nobel Peace Prize in 1999 for its international humanitarian work, while the other announces MSF has received the highest ratings from charity watchdogs Charity Navigator and the American Institute of Philanthropy, and was listed as one of “America’s 100 Best Charities” by Worth magazine.