Here are the efforts our judges chose as the best of 2006 in the FS 2007 Gold Awards for Fundraising Excellence.

By Abny Santicola and Margaret Battistelli

If there’s something MSF failed to do right in this mailing, our judges couldn’t find it.

From Steve Froehlich: “If it wasn’t for the almost unbelievable average gift MSF reports for this campaign, the package cost of $500/M would be unacceptable. … Mailers would be smart to examine its package for ideas on how to give their own acquisition mailings a boost.”