Here are the efforts our judges chose as the best of 2006 in the FS 2007 Gold Awards for Fundraising Excellence.

By Abny Santicola and Margaret Battistelli

Numbers
Number of Recipients: 77,910
Total Income Generated: $408,853
Average Gift: $84.65
Total Out-of-Pocket Costs: $21,659
Response Rate: 6.2 percent
Cost to Raise a Dollar: $0.05

This mailing takes a personal approach, thanking donors and using a unique style of client testimonial to demonstrate the importance of the work it does.