Here are the efforts our judges chose as the best of 2006 in the FS 2007 Gold Awards for Fundraising Excellence.

By Abny Santicola and Margaret Battistelli

The letter is the key to the success of this mailing because it tells us a story. The story is about Eloise, a little girl who was going through chemotherapy at 4 years old and wanted nothing more than a fairy princess castle bed. We can all relate to the desire of a young girl to be a princess, can’t we?