Here are the efforts our judges chose as the best of 2006 in the FS 2007 Gold Awards for Fundraising Excellence.

By Abny Santicola and Margaret Battistelli

The strategy for the organization’s 2006 campaign season was to reach donors through a mix of direct mail and telemarketing.

The Rosh Hashana appeal involved a direct-mail drop to 20,533 recent prospects and individual donors in the $1 to $999 range. The same database was given to the Jewish Federation’s telemarketing vendor to make follow-up phone calls three weeks after the mail drop.