Here are the efforts our judges chose as the best of 2006 in the FS 2007 Gold Awards for Fundraising Excellence.

By Abny Santicola and Margaret Battistelli

* a series of 12 e-mails — two featuring aquarium stores; two direct appeals; three reminders for the Fish Tales deadlines and aquarium opening dates; one discount coupon for Fish Tale voters; and four combination messages.

As you can see, the campaign didn’t raise huge amounts of money, but it did increase ANI’s e-mail housefile by 85 percent from 14,090 addresses pre-Katrina to 27,634 by the end of 2006. It also resulted in the sale of 800 new ANI memberships.