Here are the efforts our judges chose as the best of 2006 in the FS 2007 Gold Awards for Fundraising Excellence.

By Abny Santicola and Margaret Battistelli

The letters were written by popular station disc jockey Alisa Clancy and convey the mailings’ intent in a friendly, familiar voice. In them, she informs recipients that KCSM houses the third-largest jazz collection in the world, but that it needs funds to maintain the collection. She breaks down the membership cost of $40 a year to 10 cents a day and offers multiple giving options: mail in the reply device, go online or call an 800-number.