Here are the efforts our judges chose as the best of 2006 in the FS 2007 Gold Awards for Fundraising Excellence.

By Abny Santicola and Margaret Battistelli

KCSM mailed an oversized postcard to those who didn’t respond to any of the No. 10 packages. The postcard is a definite change, not just because of its size, but also because it features a detachable, peel-off mouse pad branded with KCSM’s call letters and Web URL.

This mailing is a great example of an organization pinpointing what makes it unique and hinging everything from the creative to the call to action on that one point.