They're Out There
Here, five strategies for finding ready, willing and able major donors.
2. Utilize special outside tools to identify donors who have the potential to give more, but whose current giving behavior doesn’t suggest such. These include wealth-data overlays, net-asset rankings and donor-behavior comparisons. These tools, if carefully used, can provide you with a clear indication of the donors on your file who have the potential to give more.
- Companies:
- Merkle|Domain
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