They're Out There

Remember, the more control and choice you give your donors, the more likely they are to perceive their own roles as stakeholders in accomplishing your mission.

5. With just a few weeks remaining in the year, it’s also important to take one final step. Compare your best donors’ giving this year with last year. Highlight those donors who are giving less than they gave in 2005. Many of them won’t be aware of their reduced giving. Contact them and have an open conversation about their support, their degree of satisfaction and their intentions about year-end giving. Provide them with a significant giving opportunity tied to their interests. Connect their beliefs and passions with your year-end needs and, by doing so, watch their giving increase to match or surpass what they gave in 2005.