Focus On: Lists: Get Serious About Your ROI

“We also look to our client’s house-file demographics and psychographics and see if there is an emphasis on age, income, gender that we can utilize to fine-tune the test selection,” she adds.

Get the deals you deserve
“The adage of ‘if you don’t ask the question, you won’t get the answer’ applies to negotiations,” Price says. “The economy may be picking up, but list managers are willing to wheel and deal, especially when it comes to testing a file.”