Here are five stratetegies for reaping the most value fr om your list-rental investment.

By Alicia Orr Suman

So, don’t be afraid to ask for a net-name deal — even on a test, he suggests. Also, he adds that mailers should ask to have that recency or gift select waived. The lower the cost of the list, the more likely the list will become a continuation file for future campaigns, and that’s what all list managers want.