Focus On: Lists: Get Serious About Your ROI

At ALC, Maylander says, “We ask for deals on all test lists. We get all fundraising rates where applicable, and then we look at a customized solution for each list we rent, whether it be a discounted base, waiving of selection fees, capped selection fees, net arrangements based on our CPM report per list per year of usage, or annual volume commitments for reduced nets.”