Focus On: Lists: Get Serious About Your ROI
Here are five stratetegies for reaping the most value from your list-rental investment.
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“The first thing we do is look at historical data for each list and category. [Once the winning lists are chosen], we pursue other lists in those categories,” she explains.
Church works closely with her list broker, using a competitive analysis report to determine which lists similar-minded organizations are mailing as continuations.
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