Here are five stratetegies for reaping the most value fr om your list-rental investment.

By Alicia Orr Suman

“I feel the key is always staying abreast of update cycles on all the lists you are mailing so that you can determine the best strategy for accessing those names,” Maylander says. “If it is a small list that only updates twice a year, you want to create a plan for accessing these names as soon as they are updated.”