Focus On: Lists: Get Serious About Your ROI

“We also look at who is successfully mailing our clients’ files,” she adds.

Mail your ‘A’ lists first
The North Shore Animal League Association in Port Washington, NY, also first turns to donor lists that come from organizations that are as close to its mission as possible. These are the nonprofit’s “A” lists, or those prospect files that it tests and rolls out to most often because they have the greatest chance for success in bringing in new donors.