Easier Said Than Done: Abstract Art or Fundraising?
Heres how really, really bad nonprofit marketing happens.
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Jeff Brooks
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Sixty-second TV spot. Scene: A blighted urban landscape. Soulful music. Camera pans right, and we see something odd about the buildings. They're turning into structures made of gigantic playing cards, and they're collapsing. Like, well, like houses of cards. Voice-over talks about the scope of the housing crisis, not in human terms, but in numbers.
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- Companies:
- People Magazine
- TrueSense Marketing
Jeff Brooks
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