Easier Said Than Done: Abstract Art or Fundraising?
Heres how really, really bad nonprofit marketing happens.
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Jeff Brooks
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Maybe that's why it annoys me to watch as ?certain ad agencies try to re-create the magic of abstract expressionism in their work for nonprofit organizations. It's not going well. I think the monkeys might do better.
The creative minds behind the "house of cards" spot are trying desperately to make the point that there's a severe housing crisis. Trouble is, rather than show compelling evidence of the crisis as it plays out in the lives of real people, they've chosen to create a "falling apart" metaphor.
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Jeff Brooks
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