Easier Said Than Done: Abstract Art or Fundraising?
Heres how really, really bad nonprofit marketing happens.
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Jeff Brooks
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I can just hear the agency pitch: "This concept has an elegant symmetry that links a familiar phrase with the collapse of housing, creating an 'aha' moment that transforms the viewer's world …" (I'm a creative ?director. I know how my tribe talks.)
Look … the literal facts about the housing crisis are shocking. It's not like houses of cards. It's much, much worse than houses of cards. Real people being forced out of their homes — that's a tragedy. Card houses falling down is not a tragedy. It's part of the fun of building them in the first place. To make a falling house of cards represent the real-life crisis utterly trivializes the pain people are suffering.
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- Companies:
- People Magazine
- TrueSense Marketing
Jeff Brooks
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