Easier Said Than Done: Abstract Art or Fundraising?
Heres how really, really bad nonprofit marketing happens.
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Jeff Brooks
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And that's only half of the problem: Most people simply aren't going to wade through the symbolism and connect the distant dots. Those who do, having completed a mildly interesting intellectual exercise, will hardly be in the philanthropic state of mind. The message didn't go remotely near the heart.
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Jeff Brooks
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