Easier Said Than Done: Abstract Art or Fundraising?
Heres how really, really bad nonprofit marketing happens.
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Jeff Brooks
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That's assuming the symbolism isn't completely inept, in which case nobody will even figure it out in the first place.
Speaking of inept …
Thirty-second TV spot. Scene: A beautiful woman dressed in a billowing gown walks toward the camera. Quick cuts show her in various odd positions, as well as close-ups of boiling water, steam and other hard-to-place visuals. The woman whispers inaudibly and seems to be eating noodles. Finally, we land on a still image of a jar of spaghetti with the words, "Spaghetti pour elle." And, uh … the screen goes dark with the words, "Food shouldn't feel like a luxury," followed by a microscopic phone number and Web address.
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