Different Party, Different Tactic
Here’s a surprise: Democrats and Republicans generally don’t respond the same to direct-mail fundraising messaging. Go figure.
Some of this pattern arises from the different directions from which these donors approach government and politics. Republicans become Republicans because they believe government is too big and people need to be protected from the government — which is an essentially negative view of government. Therefore, Republicans need to be reminded of the threat that Democratic politicians pose.
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