Different Party, Different Tactic

FS: Who are political donors? Can you paint a picture of the typical political supporter?
HM: They tend to be similar to charitable donors in that they are predominantly older and retired. Internet donors are younger but not as much as you might think. I would guess that the median age of all political direct-mail donors would be between 65 and 70 — which is the case for many charities, as well. For phone donors and Internet donors, that figure would probably be in the high 50s.