Different Party, Different Tactic
Here’s a surprise: Democrats and Republicans generally don’t respond the same to direct-mail fundraising messaging. Go figure.
The thing that distinguishes political donors is, not surprisingly, ideology. Republican donors tend to be the most conservative Americans. Democratic donors tend to be the most liberal Americans. One reason that Republicans have historically raised more money from direct response is not that there are more Republicans than Democrats, but that there are 50 percent more
conservatives than liberals.
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