Different Party, Different Tactic
Here’s a surprise: Democrats and Republicans generally don’t respond the same to direct-mail fundraising messaging. Go figure.
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FS: Where do you find people who are likely to give to your campaign?
HM: The primary source of names on both sides is donors to conservative and liberal causes. These lists are generally available on a rental or exchange basis. During presidential elections and when the mail is performing especially well, candidates and parties can also successfully solicit selected portions of voter lists.
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Margaret Battistelli Gardner
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