Different Party, Different Tactic

FS: Direct-mail/e-mail solicitation for campaign financial support obviously works best for people who already are in your corner, but how likely is it to work with the undecided crowd or even non-supporters?
HM: Almost no undecided voters give. A fundraising letter might inform someone about a candidate, but it’s unlikely to move them all the way from neutral to actually giving a donation. Most givers already support the candidate or the party. Most are probably just waiting to be asked.