StealSmart
Here are the top five things your peers are doing to enhance their online fundraising.
By
Michael Cervino
and Eric Eckl
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#2 Alternative giving
Heifer International pioneered a modality of giving that’s catching on with socially conscious consumers and the nonprofits they support. The core value proposition is powerful: Instead of buying someone another gadget for her birthday or the holidays, give a gift to a nonprofit in her name. These alternative gifts transform the online shopping experience into
a values-based exchange between the donor, charity and gift recipient. What began as an online shopping cart in 1997 evolved into an array of alternative-gift shopping experiences.
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- Companies:
- Beaconfire Consulting
Michael Cervino
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Eric Eckl
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