StealSmart

Heifer International launched its Heifer Giving Registry, and others have created “Wish Lists” for those who want their friends and family to give them certain charity gifts for special events. Groups such as JustGive.org have created gift certificates that can be given as presents, allowing the recipient to choose what group to which the money goes. Using charity gift cards is increasing as a benefit. The possibilities for inserting charitable giving into the shopping experience are only as limited as the innovative nonprofit’s thinking.