StealSmart

Yet it doesn’t require a real-world event to leverage the power of social networks to raise money for your cause. The 2004 political season raised the profile of personal fundraising pages for political campaigns. Since then, a wide variety of organizations have put social network fundraising directly in their most passionate constituents’ hands. Adopters of this approach span the range of large to small, national and local organizations, to an engineering team of seven that raised $18,000 for its trip to Cameroon to field test ceramic water-filter technology. The outcome across the board? More dollars for causes and an expanded pool of new donors achieved through a highly efficient fundraising approach.