StealSmart

#4 Youth fundraising
The big question looming for all fundraisers is, “How do we engage the next generation of givers?” These “kids” grew up on computers, and their world view is different. Experts such as consultant Don Tapscott got it right as early as 1998, noting that the digital revolution, unlike previous ones, isn’t controlled just by adults. Today, there are only a few organizations that are inventing the future with these young adults. Two examples of ground-breaking work in this area are Amnesty International’s “Make Some Noise” campaign and PETA’s peta2.com effort.