StealSmart

Both initiatives have been designed around young people’s interests and modes of engagement. The efforts include music downloads, multimedia and cause-centric merchandise as program cornerstones. But these aren’t just window dressing on the old concept of cause-related merchandising.

These initiatives fully embrace the notions of youth community online through chats, instant messaging and viral communications. They go further and fully tap the creative energy of youth, making it possible for them to create their own personal spaces and content to share their enthusiasm for the cause. To get a glimpse of what the future of fundraising may be, take a tour.