StealSmart

Here’s a recent example. The Quaker-affiliated social-justice organization American Friends Service Committee distributed its online movie, “Eyes Wide Open,” to an initial e-mail list of fewer than 20,000. Ten months later, more than a quarter million people have watched the online film. The effort has raised nearly $200,000 in online donations (not including additional gifts from follow-up fundraising) with a cost of less than 10 cents to raise a dollar.