StealSmart

Looking forward
Each of these approaches is laden with potential. But they’re not without threats to the very fundamental reason they succeed. In all our experiences, direct mail and e-mail remain the dominant tools driving individuals online to give. With direct-mail costs rising, the importance of e-mail outreach increases. Yet every online fundraiser should keep an eye on the mounting efforts by consumers and Internet providers to address the scourge of unsolicited commercial e-mail (spam).