StealSmart

You read that right: more than 1 million new donors a month, for eight months straight.

A slew of recent reports reveal that there’s much more depth and nuance to the online fundraising story than how many donors punched in their credit card numbers at a Web site. A group of online fundraising experts
reported in February that donations to nonprofit sector leaders rose by 40 percent over about the same period. The most successful online fundraisers are getting 20 percent or more of their total donations over the Internet.