StealSmart

More organizations and consumers are employing spam filters, programs that intercept suspicious e-mail before the user ever sees it. Even nonprofits that are rigorous about keeping clean lists of voluntary recipients are finding that at least some of their messages never get through. Spam filters are one reason that a consortium of nonprofit Internet experts recently determined that the rate at which supporters open e-mail from their charities had declined from 30 percent to 20 percent over the
past year. E-mail fatigue is another.