StealSmart

For now, the sun’s shining on online fundraising, and the winds are nudging you forward. If you have a great offer, strong copywriting and creative, and plan your cultivation to make a truly sustainable program, the time is now to invest in a robust, online fundraising program.

Michael Cervino is vice president and co-founder of Beaconfire Consulting, which helps nonprofits design, develop and implement Web sites and online
marketing programs. Eric Eckl is a senior consultant with the firm.