Here are the top five things your peers are doing to enhance their online fundraising.

By Michael Cervino and Eric Eckl

But while nonprofits still are exercising variations on the same five basic steps, the donating public’s online habits and expectations have changed a lot. Seventy-five percent of the American public now are Internet users, but online fundraisers should focus attention on the fact that more than half have migrated to “always-on,” high-speed broadband connections in the past few years.