What Matters Most
Here's what 28 years in the fundraising business have taught me.
Attention grabbers
Headlines, postscripts and other attention-grabbing elements can make or break an appeal package. Use subheads throughout your letter to pull the reader through. Your postscript should be no more than two sentences long and should provide an urgent restatement of your entire case for support. u
- Companies:
- Merkle
- People:
- Timothy Burgess
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