What Matters Most

For starters
The most important element of a successful appeal is the fundraising offer: a short, absolutely clear statement of what we’re asking donors to accomplish with their gifts. Example: “Give $28 today to provide 14 hot, nutritious meals for the homeless living at our shelter.” Or, “Your special year-end gift, combined with the gifts from other special friends, will help close our $280,000 budget shortfall.” Or, “When you give a gift of $140 or more to support our expansion project, we’ll send you our full-color pictorial review of the museum’s current special collection.”